Seth Godin
Seth Godin | |
---|---|
Godin in 2009 | |
Alma mater | Stanford University Tufts University |
Occupation | Author, entrepreneur |
Spouse(s) | Helene Aronson |
Website | sethgodin.com |
Seth W. Godin is an American author and former dot com business executive.[1][2][3]
Contents
1 Background
2 Business ventures
3 Writing
3.1 Blog
3.2 Podcast
3.3 Bibliography
4 Personal life
5 References
6 External links
Background
After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.[4] He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.[5]
Business ventures
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[4][6] At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million[7][8] and became Yahoo's vice president of direct marketing.[9]
In March 2006, Godin launched Squidoo.[10] In July 2008, Squidoo was one of the 500 most visited sites in the world.[11] By 2014, it was no longer considered financially viable and was sold to HubPages.[12]
Writing
Godin is the author of 18 books. Free Prize Inside was a Forbes Business Book of the Year in 2004,[13] while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years.[14]The Dip was a Business Week and New York Times bestseller;[15][16]Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015.[17] In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.[18]
In June 2013, Godin raised more than $250,000 from readers with a Kickstarter campaign, which in turn secured him a book contract with his publisher for his book "The Icarus Deception."[1]
Godin was inducted into the American Marketing Association's Marketing Hall of Fame in 2018.[19]
Blog
Seth Godin's blog was named by Time among its 25 best blogs of 2009.[20]
Podcast
Seth Godin's podcast started on 14 February 2018 and is named Akimbo.
Episode 1 of the podcast is entitled The Grand Opening and subtitled "Hype, hoopla and the bally".
Bibliography
Godin, Seth (1993). The Smiley Dictionary. Berkeley: Peachpit Press. ISBN 1-56609-008-3..mw-parser-output cite.citationfont-style:inherit.mw-parser-output .citation qquotes:"""""""'""'".mw-parser-output .citation .cs1-lock-free abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-subscription abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registrationcolor:#555.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration spanborder-bottom:1px dotted;cursor:help.mw-parser-output .cs1-ws-icon abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center.mw-parser-output code.cs1-codecolor:inherit;background:inherit;border:inherit;padding:inherit.mw-parser-output .cs1-hidden-errordisplay:none;font-size:100%.mw-parser-output .cs1-visible-errorfont-size:100%.mw-parser-output .cs1-maintdisplay:none;color:#33aa33;margin-left:0.3em.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-formatfont-size:95%.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-leftpadding-left:0.2em.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-rightpadding-right:0.2em
Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. ISBN 0-399-51904-1.
Godin, Seth (1999). Permission marketing: turning strangers into friends, and friends into customers. New York: Simon & Schuster. ISBN 0-684-85636-0.
Godin, Seth (1998). If You're Clueless about Selling: And Want to Know More. Dearborn Financial Publishing. ISBN 0-793-12989-3.
Godin, Seth (2001). Unleashing the Ideavirus. New York: Hyperion. ISBN 0-7868-8717-6. – Detailing the idea of Viral marketing
Godin, Seth (2002). The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. ISBN 0-7432-2790-5.
Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. ISBN 0-7432-2571-6.
Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable. New York: Portfolio. ISBN 1-59184-021-X.
Godin, Seth (2004). Free Prize Inside!: The Next Big Marketing Idea. New York: Portfolio. ISBN 1-59184-041-4.
Godin, Seth (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. New York: Portfolio. ISBN 1-59184-100-3.
Godin, Seth; the Group of 33 (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. New York: Portfolio. ISBN 1-59184-103-8.CS1 maint: Multiple names: authors list (link)
Godin, Seth (2006). Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. New York: Portfolio. ISBN 1-59184-126-7.
Godin, Seth (2007). The Dip: A Little Book That Teaches You When to Quit (and When to Stick). New York: Portfolio. ISBN 1-59184-166-6.
Godin, Seth (2008). Meatball Sundae: Is Your Marketing out of Sync?. New York: Portfolio. ISBN 1-59184-174-7.
Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio. ISBN 1-59184-233-6.
Godin, Seth (2010). Linchpin: Are You Indispensable?. Portfolio. ISBN 1-59184-316-2.
Godin, Seth (2011). Poke the Box. Portfolio. ISBN 1-936719-00-2.
Godin, Seth (2011). We Are All Weird. The Domino Project. ISBN 1-936719-22-3.
Godin, Seth (2012). The Icarus Deception: How High Will You Fly?. Portfolio. ISBN 0-6709-2292-7.
Godin, Seth (2012). V Is for Vulnerable: Life Outside the Comfort Zone. Portfolio. ISBN 978-1591846109.
Godin, Seth (2013). Whatcha Gonna Do with That Duck?: And Other Provocations. Portfolio. ISBN 978-15918-4609-3.
Godin, Seth (2014). What To Do When It's Your Turn (and it's always your turn). Seth Godin. ISBN 978-19367-1931-0.
Godin, Seth (2018). This Is Marketing: You Can't Be Seen Until You Learn To See. Seth Godin. ISBN 978-0-525-54083-0.
Personal life
Godin and his wife Helene live in Hastings-on-Hudson, New York with their two sons.[21]
References
^ ab Trachtenberg, Jeffrey (June 24, 2012). "Giving Book Readers a Say". Wall Street Journal. Retrieved 18 July 2017.
^ Walker, Rob (November 14, 2014). "Self-Promotion, but With Self-Respect". New York Times. Retrieved 18 July 2017.
^ Adams, Bryan (April 28, 2016). "The 3 Rules of Successful Business as Taught by Seth Godin (and Your Mother)". Inc. Retrieved 18 July 2017.
^ ab Kuntz, Mary (September 9, 1998). "Entrepreneur Profiles: Point, Click--And Here's The Pitch: Yoyodyne uses prizes to get you to read those online ads". BusinessWeek. Retrieved December 20, 2014.
^ Taylor, William C. (March 31, 1998). "Permission Marketing". Fast Company. Retrieved October 8, 2017.
^ Yahoo! to Acquire Yoyodyne, Earthweb News, October 12, 1998, archived from the original on 2005-02-14
^ Junnarkar, Sandeep. "Yahoo to buy Yoyodyne". CNET News. Retrieved 19 December 2013.
^ Yahoo Acquiring Yoyodyne Wired.com. October 12, 1998.
^ "Speaker: Seth Godin". Business Week's "Ultimate Entrepreneur for the Information Age". Special Libraries Association. June 18, 2008. Archived from the original on July 4, 2008. Retrieved December 20, 2014.
^ Eric Enge Interviews Seth Godin on Stone Temple Consulting. June 20, 2007
^ Traffic Details: Squidoo.com on Alexa.com. Retrieved July 18, 2008
^ "Seth Godin's Squidoo Acquired by HubPages". SearchEngineWatch. August 19, 2014.
^ "Forbes.com Business Book of the Year". Forbes. Retrieved 2014-01-20."
^ Hogan, Ron (2005-05-16). "How to Succeed in Business (Books)". Publishers Weekly. Retrieved 2014-01-20."...reports that the two-year-old title has more than 150,000 copies in print after 23 printings"
^ Business Week Bestseller List: October 8th, 2007
^ New York Times Bestseller List: June 8th 2007
^ Feloni, Richard (November 13, 2015). "20 of the best books by the most influential thinkers in business". Business Week. Retrieved October 8, 2017.
^ People (magazine), July 30, 1990, "Worlds of Power" series review by Ralph Novak
^ Richards, Katie. "Meet the 3 Newest Members to The American Marketing Association's Marketing Hall of Fame". Adweek.com. Retrieved 4 June 2018.
^ "Seth Godin's Blog". Time. Retrieved October 8, 2017.
^ Seth Godin on Stepping Up and Making it Happen
External links
Wikimedia Commons has media related to Seth Godin. |
Wikiquote has quotations related to: Seth Godin |
Official website
Seth Godin at TED
Seth Godin on IMDb
Subvert Magazine interview
Blog interview 1 April 2010